It kind of smells like viral marketing… but does that matter if there is free chocolate involved?
Nestle currently has an offer of free Chocolatier Baking Chocolate, with your joining of their online chocolate community. I don’t know what exactly joining this community involves, so join at your own risk of chocolate spam.
This appears to be Nestle’s attempt to finally join the ranks of more upscale seaming chocolate. Given the popularity of reporting cocoa percentages, I’m surprised it took them this long to respond to the market pressure. These chocolates aren’t yet available in stores. I am curious how them will compare to the American tradition of semi-sweet chocolate we bakers know in the form of their traditional chocolate chips.