the Portland Eat Local Challenge

Tuesday, May 31, 2005

courtesy of the Slow Food Pacific Northwest Regional Forum

Eat Local Renowned Expert on Sustainable Agriculture in Portland to Kick Off “Eat Local Challenge” Campaign

PORTLAND, Ore. – May 17, 2005 – Bringing to Portland a powerful voice and message about how buying local can improve the community’s quality of life is Professor Emeritus of Agricultural Economics at the University of Missouri John Ikerd who will be in town to rally community participation in the Eat Local Challenge, a new campaign designed to motivate metro area residents to pledge to purchase locally grown and produced foods throughout the summer season.

Dr. Ikerd’s presentation composed specially for this campaign, “Top Ten Reasons to Buy Local Foods,” will take place at 7 p.m., Thursday, June 2, at Ecotrust, located in the Jean Vollum Natural Capital Center, 721 NW 9th Ave. A renowned expert on the subject of sustainability, Dr. Ikerd will offer a thought provoking discussion on the economics of the global food system and what the public can do to alleviate the strains on the industry.

The lecture is open to the public and seating is limited. Tickets are available on a first-come, first-serve basis for a suggested donation of $5 to $10. To reserve a ticket visit . A reception featuring local wine and strawberries follows the lecture. Dr. Ikerd will also offer a brief and free presentation to shoppers at Portland Farmer’s Market at 10 a.m., Saturday, June 4.

About John Ikerd, PhD

John Ikerd was raised on a small dairy farm in southwest Missouri and received his BS, MS, and PhD degrees in Agricultural Economics from the University of Missouri. He has worked with Wilson Foods in Kansas City, Atlanta and Detroit, as well as held positions in Extension Agricultural Economics at North Carolina State University and Oklahoma State University. He also served as Head of Extension Agricultural Economics at the University of Georgia. Dr. Ikerd provided state and national leadership for research and education programs related to sustainable agriculture when he returned to the University of Missouri in 1989 under a cooperative agreement with the U.S.D.A. He retired in 2000 and received appointment as Professor Emeritus of Agricultural Economics.

About the Eat Local Organizers and Supporters

The first Eat Local Challenge is the result of the collaboration of Portland Farmers Market, Eastbank Farmers Market, Ecotrust, Sauvie Island Organics Farm, Celilo Group Media and many volunteers. The campaign was made possible through generous financial contributions from New Seasons Markets and Hot Lips Pizza. For more information visit

One Comment

posted June 4th, 2005 at 3:46 pm

phew – they are tough on you in Portland.
Here in San Francisco we have got June and July to practice ready to try it out just for one month in August.
here is a link to the SF challenge story

- sam

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