Nuggets of McDonald’s inner workings revealed in the McLibel case:
“McDonald’s food is nutritious. Coca-cola is nutritious. Sweets are nutritious.”
David green, McDonald’s senior vice -president of marketing (US).
“Junk food is whatever a person doesn’t like. In my case, semolina.”
McDonald’s consultant on nutrition, food scientist Professor Verner Wheelock.
“The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for 2000 years… If we eat mcDonald’s hamburgers and potatoes for a thousand years we will become taller, [ *cough* ] our skin become white and our hair blond.”
Den Fujita, president of McDonald’s Japan.
For more see the May 2005 issue of the Ecologist.